Delicate candles scents and pastel colors with black-and-white accents transport guests into a tranquil environment at Bonne Nuit, “good night” in French. A twelve-year veteran of the Shoppes of Avondale, the mother-daughter team of owner, Karen Johnston, and manager, Jennifer Perkins, built a strong customer following for their sophisticated lingerie shop by offering pastel feminine lingerie alongside fun fashion colors in bras and accessories. The store’s knowledgeable staff offers personalized customer service, including hard-to-find personal bra fittings, for “all different shapes and sizes” notes store associate, Caroline Steedley. She points out that lingerie “can be very sophisticated and pretty. It doesn’t have to reveal too much, and can just be comfortable while you sleep.”
In a challenging economy, Bonne Nuit moved its storefront across the street last year, more than doubling its retail space. Steedley is pleased about the expansion. “It has really been fabulous to be a part of a business that has grown during the recession,” she said. Their larger location makes room for a fine selection of home décor, linens from Le Jacquard Français and bedding from Yves Delorme along with colorful fashion accessories and delightful infant apparel from Orange Park’s Brown Owl Designs.
Despite its growth, Steedley notes that Bonne Nuit continues to provide a relaxed shopping experience with quality goods at a wide range of price points. “We have gift items as low as nine dollars up to bedding at a couple of hundred dollars,” she adds. The store regularly provides 20 percent off its bedding and free gift wrap for all of your special purchases. “Fine gift wrap is almost a lost art,” says Steedley. In addition, Bonne Nuit welcomes patrons to schedule private parties with wine and snacks from neighbor W90+and offers fashion previews with special trunk shows.With Bonne Nuit’s expansion, its owner and staff are developing an enhanced online presence with the launch of a new website that will host a regular newsletter showcasing product arrivals, a store blog with fashion and home furnishing tips and a fan page for the store’s mascot, Webster, a friendly English Labrador. Steedley credits Bonne Nuit’s continuing success to “a really loyal customer base. We’re very fortunate to have the support of the neighborhood.”
But community support is a two-way street as Bonne Nuit which has been active in local charity events with the Avondale Merchants Association, the Ronald MacDonald House of Jacksonville and Riverside Presbyterian Day School. To keep up with this growing retailer, stop by their store at 3579 St. Johns Avenue, (904) 389-2403, visit their website, www.shopbonnenuit.com, or friend them on Facebook.