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What’s it mean to GoLO?
When you GoLO, you're making a conscious choice to think "outside the box," avoid the malls and instead patronize the locally owned, locally operated businesses in Jacksonville's historic urban core neighborhoods. These local "Indie" stores play important roles in our communities. They help sustain appealing, compact, walkable neighborhoods, enshrine diversity and choice, and promote a vibrant local economy.
Fortunately, going LO isn't hard. Because that's also where you'll find the city's best boutiques, restaurants and bars--not to mention communities with unique character, friendly faces and unparalleled style.
Whether it's Five Points, San Marco or Springfield, Avondale, Murray Hill or Downtown, our city's original Town Centers have stores--and stories--you won't find anywhere else. Please support your Locally Owned, Locally Operated businesses. GoLO.
Upcoming GoLO events
If you haven’t yet made a stop into Woodside Lane Grainmill Art, a storefront on the Square for about six months, it’s well worth your time for a look-see. With so much commitment to ‘going local’ here in San Marco and the greater Jacksonville area, Woodside Lane’s beautifully handcrafted tables couldn’t be more ‘local’.
When a local business opens up shop in one of our historic urban neighborhoods, it doesn’t just add to the area’s diversity and vibrancy; often, its owners also become custodians of unique historical structures that might otherwise have remained vacant or fallen to a wrecking ball. The Cecil Vignutti Salon for Hair, located at 1545 […]
First things first: Most of us cannot afford to shop at Mrs. Howard’s. Unless you’ve just won the lottery, or happen to be the beneficiary of a lovely inheritance, the high-end furniture, accessories and linens showcased in this impeccably elegant design emporium, located just outside of Avondale at 4128 Herschel Street, are just plain out of reach. […]
When Gunnel Humphreys and Tom McCleery first opened Edge City—the iconic 5 Points boutique that has fed the fashion appetites of a generation of young hipsters—bellbottoms and cork platform shoes were all the rage. The year was 1976, and Tom, recently laid off from a job in the steel industry, decided to invest his severance […]
Pity the poor child who has no concept of what a real bakery is beyond the refrigerator case at his local Publix supermarket. Outside of major urban centers like New York, the classic old-school bakery–those corner-store emporiums of sweetness where recipes are treasured family secrets and the air is redolent of cinnamon and butter–are almost extinct. […]